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Ethiopia is a fertile country with considerable activity in primary agriculture, a sector that accounts for half of the country's GDP and employs 80% of the population. In addition to improving the quality and quantity of farm yields, value can be captured through further processing and upstream activities. To illustrate, the Ethiopian government has long supported agricultural industrialization, in particular the export of processed agro-products and related capacity-building.

There exists significant potential to foster the growth of a competitive agribusiness industry through technology and marketing innovation, including: new climate resilient crops and seeds, water/energy efficient machinery and equipment, water/energy efficient irrigation systems, climate friendly/energy efficient food processing, bio-pesticides and fertilizers, waste management, livestock and byproduct management, afforestation and sustainable land use practices.